Design around the real buying model.
A varied catalogue of plastics, storage, waste-management and cleaning products needed a focused digital destination that could help buyers understand categories, delivery rules and purchasing options.
Sri Lanka · JTC Dynamics portfolio project
Plastics.lk: a specialist Sri Lankan e-commerce destination
A specialist consumer-commerce experience for discovering and buying Phoenix plastic products and Feather cleaning tools across Sri Lanka.
ProjectJTC Dynamics portfolio project
JTC Dynamics roleWebsite strategy, information architecture, catalogue discovery, buying guidance and public commerce experience
MarketSri Lanka
Buying modelDirect-to-consumer e-commerce with business and institutional buying paths
Related services
Approach
How the buying journey was shaped
- Position the site around a specialist product destination rather than a general marketplace.
- Organize discovery by product category, brand and practical buyer need.
- Make Colombo cash-on-delivery, outstation prepayment, dispatch and pickup guidance visible.
- Support consumer shopping while retaining paths for business and institutional requirements.
Delivered experience
What the experience delivers
- Category-led catalogue navigation
- Product and use-case discovery paths
- Direct purchase and contact journeys
- Delivery, payment, pickup and FAQ content
- Mobile-friendly commerce experience
- Search-oriented category and product information
Case-study detail
How the digital channel supports the journey
From a broad product range to a focused buying experience
Plastics.lk brings Phoenix plastic products and Feather cleaning tools into one specialist Sri Lankan store. The catalogue covers everyday household items, storage, seating, waste-management products, cleaning tools and selected business supplies. That breadth creates a clear design problem: a buyer should not need to understand the internal catalogue before finding the right product.
The experience therefore uses category, brand and “shop by need” paths. A visitor can begin with a known brand, a product type such as garbage bins or storage, or a practical use case. This makes the catalogue more useful to households while preserving routes for offices, institutions and commercial buyers.
Commerce information continues beyond the product page
For this operating model, the buying decision depends on more than product description and price. Delivery location affects payment and dispatch. Collection requires confirmation. Buyers may need human help with size, availability or a business requirement.
The site makes these conditions visible through delivery guidance, contact information, pickup instructions and frequently asked questions. The objective is to reduce uncertainty before an order or conversation begins.
What this project demonstrates
Plastics.lk demonstrates a direct-to-consumer commerce pattern built around specialist product discovery. It shows how category architecture, operational information and human contact can work together rather than treating the storefront as an isolated visual layer.
The result is a digital channel that presents a broad catalogue with greater clarity and gives households, offices and institutional buyers a practical route from product discovery to purchase or conversation.
Business value
A clearer path from interest to action.
By combining specialist product discovery with clear delivery, payment and contact guidance, the experience helps buyers move from browsing to a confident purchase or enquiry.
View the live website Start with the business problem
Need a digital channel shaped around a different buying journey?
Tell us about the products, buyers, current channel and operational path. We will start by identifying whether the requirement fits our website, commerce or integration service.
