Design around the real buying model.
Commercial buyers needed a faster way to understand available crate and pallet categories, connect products to industry use cases and request quantity-based supply information.
Sri Lanka · JTC Dynamics portfolio project
Crates.lk: a focused B2B quotation and demand channel
A focused B2B acquisition experience for plastic crates and pallets across agriculture, fisheries, warehousing, manufacturing and logistics.
ProjectJTC Dynamics portfolio project
JTC Dynamics roleB2B positioning, information architecture, product and use-case discovery, and the quotation journey
MarketSri Lanka
Buying modelB2B catalogue and quotation-led demand capture
Related services
Approach
How the buying journey was shaped
- Lead with the B2B, bulk, MOQ and quotation buying model.
- Organize the offer around product categories and the industries that use them.
- Give commercial buyers a direct path to send product, quantity and delivery requirements.
- Keep the experience compact and focused on purchase qualification instead of forcing retail checkout.
Delivered experience
What the experience delivers
- B2B positioning and information hierarchy
- Category-led crate and pallet discovery
- Industry and operational use-case content
- Bulk, wholesale and project-supply messaging
- Direct WhatsApp quotation path
- Mobile-friendly commercial enquiry experience
Case-study detail
How the digital channel supports the journey
Design around how the buyer purchases
Crates.lk serves businesses looking for plastic crates and pallets used in agriculture, fisheries, bakeries, warehousing, manufacturing, logistics and other material-handling environments. These buyers often need availability, quantity, specification and delivery information before a final price can be confirmed.
Instead of forcing commercial orders into a consumer checkout, the experience presents relevant product categories, connects them to operating use cases and moves a qualified buyer toward a quotation conversation.
Make the commercial requirement easier to communicate
A useful enquiry contains more than “send price.” Product type, quantity, application and delivery location affect the response. The website prompts buyers to bring those details into a direct WhatsApp path, while the surrounding content explains the bulk and project-supply model.
This shortens the path between product discovery and a useful commercial conversation, while keeping availability and quotation confirmation direct and personal.
What this project demonstrates
Crates.lk demonstrates a B2B demand-capture pattern rather than a conventional direct-to-consumer store. It shows how a focused domain, category architecture, use-case content and quotation path can support a specific buying journey.
The result is a focused digital demand channel that helps a commercial buyer understand the range, connect it to an operational need and arrive at a better-informed quotation conversation.
Business value
A clearer path from interest to action.
By matching product discovery to bulk purchasing, industry use cases and direct quotation, the experience helps commercial buyers reach a useful supply conversation faster.
View the live website Start with the business problem
Need a digital channel shaped around a different buying journey?
Tell us about the products, buyers, current channel and operational path. We will start by identifying whether the requirement fits our website, commerce or integration service.
